NOV 12 - FEEDBACK BLOG EVALUATION

This post reflects on the feedback in the Midterm Blog Evaluation. The following ToDo's where identified:  Main ToDos: about the idea: what are the main categories for local experience (food, tours, music, sports, etc.)  what are people looking for and why? what can be annoying about the concept? Interviews  conduct more in-depht interviews analogs, antilogs and leaps of faith. who is offering local experience right now? Trip4Real analysis (what are they doing well, whats missing) Business Model Canvas revenue: how did we choose pricing (analogues?) cost structure: redo!  Feedback: •Superhero powers for each team member - one for the team, but ok.  •3 to 5 problems worth solving for each team member -very good.  •pictures and descriptions of the research into your ideas  - you did a really nice job on the observation exercise. What are the main categories for local experience? Not that you need to determine all the categories, but I think understanding what the different things are, and how people think about a "local" experience is important.  - Food is a big one, and as you mentioned some people are working on this. I think you're moving towards this, since you see professional tourist guides as a customer segment.  - Have you interviewed any? Air bnb is working on accommodation (stay with a local). For example, search for "authentic experience" and you'll see that a lot of people see this as experiencing things "how they used to be".  - There's pushback to things like safaris in Africa, which try and give an authentic experience, but in an artificial way. One risk is that as you grow, authentic experiences get crowded and touristy.  - Basically, analyze the issues in more detail - what are people looking for and why? I like the "touristy" issue from the presentation but I would get deeper about what's annoying with this concept.  •Analysis of analogs, antilogs and leaps of faith.  - Try and find people offering local experiences now. Are there authentic tours? Pub crawls? What else?  - If these are individuals, they also could be the early adopters of your platform. You list analogs and antilogs, but don't use the strengths and weaknesses analysis.  - What's your analysis of Trip4real? Summarize the analysis with an explanation of what people are doing well, where the gaps are, and what you'll do differently. Based on your analysis, what's your insight into what's missing and what your distinct value proposition will be?  •First Startup Dashboard with main leaps of faith and how you'll test them. - One of the biggest leaps of faith for this type of business is balancing supply and demand. If people come online looking for a local experience and there are no offers, they'll leave. If locals see that there's no demand for their services, they'll leave. This goes back to the prior point of researching what types of activities specifically people are looking for, and what people can offer.  •List of interview questions.  - Make sure you follow the Mom Test, and that you are trying to test your main leaps of faith! OK  •Get out of the building! Analysis of 5-10 problem interviews with potential customers. Include stories from the customers. I don't think I see actually interviews summarized. Have you done interviews?  •Analysis of potential solutions + idea evaluation worksheet - some good stuff here, but I only see Christian's contribution. Paul and Dong?  •First business model canvas - this is a good start, but some things can be improved. - Customer relationships is how you'll support your customers (direct, indirect throuigh web site, call center, etc.). As it is you're repeating things from the value proposition and customer segments sections.  - For revenue, how did you choose the pricing? You should analyze how similar services like Airbnb and other peer-to-peer platforms price their service.  - Cost structure needs a lot more work.