FINAL BLOG EVALUATION

Final Blog Evaluation

1) Multiple versions of business model canvas : Old Canvas ; New Canvas

2) Detailed analysis of analogs, antilogs, and leaps of faith

3) Details on hypothesis testing

4) Value proposition canvas for main customer segments 

5) 1 to 3 personas for your target segments 

6) Opportunity Matrix for your startup 

7) Estimate of the total available market, served available market, and target market.

8) Financials

9) Completed start-up dashboard 

• The paper prototype
• Video from each test (limit of storage space, more video can be showed to you in class)
• Notes from each test 
• Analysis of the results from testing – what changes would you make to your solution? How does your business model canvas change?

NOTES PROTOTYPE TESTING

NOTES PROTOTYPE TESTING

    Link to spreadsheet of result

PROTOTYPE ADVENTUROUS

Link to prototype: http://invis.io/MP1ZMWREV

LEAPS OF FAITH CONFIRMATION

JAN 11 - FOCUS GROUP AND PROTOTYPE TESTING

We did several focus group interviews and prototype testing with our friends and also stragers.
Click on the link below to find more videos and soundtracks


Prototype and Interviews

INTERVIEWS

As the project goes on, we have been conducting several interviews with different profiles. So far, we try to get insigns from different potential customer groups. This is what we have found out!

"I don't like to do the most touristic stuffs, so most often I like to do what the people that are living there are doing." 

- Harald

Click to see "Interview Harald"

"Me gusta la idea que estáis desarrollando, sería mucho de ayuda para viajeros de hoy. Me gusta hacer cosas diferentes que lo turistico" 

 - Alex

DEC 9 - DEMAND CREATION

According to the market size analysis we did on our project, we estimated that this is a 18 million euros market in the optimistic way, and 9 million euros market in the very pessimistic way. Therefore, the market do exist, and right now there are very few players.

Let´s say, we have an initial expense of 50.000€ for developing the infrastructure, platform, and marketing. Our plan is to expand the business to a second city by the second year, then to a third, fourth, and fifth city in the third year, and then more cities in the fourth year of the business. We assume that the number of booking per offer per year is 12, and we will be charging 10% on the average offer price of 30 euros, and from the second year on, we will charge a bit more for companies who want to be on our platform. This is the reason why we make the assumption of charging 4 euros in average for each offer from the second year on. We took the example of our competitor and we saw more or less the trend of growing offers in other cities, and this is how we forecasted the offer growth for the second, third, and fourth year. 

We also assume that for the second year we will have fewer expenses than in the first year, because the platform is already implemented. But for the following two years the expenses will increase again due to the marketing campaigns in the new locations. Cost of employees for the first year will be none because we won´t be hiring new employees for the company, but then we assume for the following years a growth of number of employees in the company due to the marketing and maintenance purpose, keeping in mind the average monthly salary of 1200 euros. These previous facts will have a direct impact on the numbers on the financial forecast. 


Therefore, we forecast the sales for the first 4 years would be the following...

We see clearly that our break-even point is in the very end of the second year of the business. The total cost goes almost flat from the third year, The Total Earning seems exponential, and it starts taking off from the third quarter of the second year. The EBITDA line goes nevative during the first three years, but then it takes off with a similar scope than the Total Earning.